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NEWS AND BLOG > It's cocktail hour, period

It's cocktail hour, period

July 11, 2025

 ~ 5 min reading

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Alt = aperitif, period

Cantina Pizzolato 's new signature non-alcoholic line is here to revolutionize your summer! For us, aperitif needs no explanation, schedule or rules. Whether it's at sunset on the beach or on the balcony at home, with friends or alone-it's aperitivo, period.

There are habits that make us feel good. One of these is the aperitivo: an all-Italian ritual that tastes of laughter, light chatter and toasts that chase away stress.

Today, this moment is renewed. And we, who have always cultivated values even before vines, have decided to bring an alternative that reflects our essence to the world of cocktails.

This is how Pizzolato's new line of non-alcoholic aperitifs in cans was born: lively, vegan, and with all the flavor of a traditional aperitif.

Why a non-alcoholic aperitif?

Because the world is changing, so are consumer choices. More and more people are seeking alcohol-free alternatives: for reasons of wellness, lifestyle, or simple desire for levity.

And us? We listened, observed, and responded with a concrete proposal: a Ready to Drink 0% line based on dealcoholized wine, ready to surprise you from the very first sip.

Italian classics, as you've never had them

Spritz, Bellini, Hugo, and Lemon Spritz: the icons of Italian aperitifs, now in non-alcoholic versions.
In a 250 ml can, perfect for taking anywhere: from your backpack for a picnic in the mountains to your cooler bag for an aperitif on the beach.

Every recipe has been thought out to the smallest detail: natural ingredients, plant-only dyes (no mysterious acronyms on the label!), full and fragrant taste. And that good feeling that makes you say "Ahhh" after the first sip-it's all there!

Our aperitif is like this:

☀ Sunny: in colors, flavors, and spirit.
🌱 Natural: vegan and free from artificial ingredients.
🧃 Ready to drink: just open and enjoy the moment.
🧡 For everyone: alcohol-free, but with all the desire to toast to life.

Alt = aperitif point
Alt = aperitif point
Alt = aperitif point

It doesn't matter where you do it, with whom, what you drink or what time it is. Aperitivo is a moment, a ritual, an attitude!
It is pause, it is company, it is lightness. And if you experience it that way, it is aperitivo, period.

👉 Discover the whole line at our online shop and choose your favorite.

If you are curious to follow the whole campaign of the new aperitif of the summer, follow us on Instagram: @pizzolatowine and don't miss the updates!

CAMPAIGN FINANCED ACCORDING TO EU REG. N. 1308/2013

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