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ready-to-drink
pizzolato,
when 0⋅0 is the turning point
The Spritz is more than just a cocktail: it’s an Italian ritual, a moment of conviviality that blends tradition and innovation. We interpret it through our organic and sustainable lens, creating a Spritz with an authentic flavor, made with carefully selected and certified ingredients.
Freshness, naturalness, and quality come together in every sip, for an aperitif experience that celebrates our love for the land and organic viticulture.
Freshness, naturalness, and quality come together in every sip, for an aperitif experience that celebrates our love for the land and organic viticulture.
Italian Classics
like you've never tasted them before
Spritz, Bellini, and Hugo: the icons of the Italian aperitif, now available in non-alcoholic versions. In 250-ml cans, perfect for taking anywhere—from your backpack for a picnic in the mountains to your cooler bag for an aperitif on the beach.
Every recipe has been thought out to the smallest detail: natural ingredients, plant-only dyes (no mysterious acronyms on the label!), full and fragrant taste. And that good feeling that makes you say "Ahhh" after the first sip-it's all there!
the project
Why a non-alcoholic aperitif?
There are habits that make us feel good. One of these is the aperitif: a quintessentially Italian ritual filled with laughter, lighthearted conversation, and toasts that wash away stress.
Because the world is changing—and so are consumer choices. More and more people are seeking alcohol-free alternatives: for reasons of well-being, lifestyle, or simply a desire for something light and refreshing.
And what about us? We’ve listened, observed, and responded with a concrete solution: a 0% Ready-to-Drink line made from organic dealcoholized wine, ready to surprise you from the very first sip.
Because the world is changing—and so are consumer choices. More and more people are seeking alcohol-free alternatives: for reasons of well-being, lifestyle, or simply a desire for something light and refreshing.
And what about us? We’ve listened, observed, and responded with a concrete solution: a 0% Ready-to-Drink line made from organic dealcoholized wine, ready to surprise you from the very first sip.
lookbook
