From sparkling white wine with a bottom to spirited, contemporary sparkling wine. New style, new aesthetic! Hoopa now comes in a screen-printed bottle, unique among PIWI wines, with graphics inspired by its iconic original label.
But it is not the only one to change: Hurrà, our sparkling rosé, also gets a makeover and becomes bottomless, to express even better its fresh and light soul. An evolution in the sign of innovation, together with the other protagonists of the line.
Who is Hoopa?
"Hoopa" is much more than a suggestive name. It is a tribute to the language of the people who inhabit the Hoopa Valley in northwest California. A wild and authentic land that has inspired us to push the boundaries of traditional viticulture and look at wine with new eyes.
With Hoopa, we celebrate exploration, creative freedom and sustainability. And we do so within a special collection: our PIWI wines.
PIWI wines: the revolution starts in the vineyard.
If you still don't know exactly what PIWIs are, let's take a little trip to Germany. The acronym PIWI comes from Pilzwiderstandsfähig (yes, that's a good tongue twister!), and it denotes those vines born from the cross of Vitis vinifera and American vine that have a natural resistance to fungal diseases, such as powdery mildew and downy mildew.
What does it all mean? Less intervention in the vineyard and more respect for the environment-an approach that has won us over and that we want to pursue with conviction. With the arrival of Hoopa sparkling wine and the redesign of Hurrà, our journey toward more sustainable viticulture takes another step forward.
Hoopa, Hooray and other PIWI wines: a toast to the future
With Hoopa and Hurrah, the family of our PIWI wines gets even bolder. Each bottle tells a story of research, respect for the Planet and passion for organic wine. It is not just a matter of taste, but a worldview.
If you are curious to see our PIWI wines in their new guise, please follow us on Instagram: @pizzolatowine
Ready? Here we go!
CAMPAIGN FINANCED ACCORDING TO EU REG. N. 1308/2013
