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NEWS AND BLOG > The taste of the non-alcoholic aperitif is back

The taste of the zero-alcohol aperitif is back

July 1, 2026

 ~ 5 min reading

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Alt = The Taste of the Zero Aperitif

Today, the pleasure of an aperitif is taking on new forms, new habits, and new ways of sharing. Our ready-to-drink aperitifs offer all the simplicity of a pre-mixed drink in a version designed for those who want to enjoy every occasion with a sense of lightheartedness and freedom.

This is where the “zero” aperitif becomes a game-changer: a new way to enjoy every moment, from an aperitif with friends to a break just for yourself.

A New Way to Enjoy Aperitivo

Aperitivo has always been a time for sharing: a break after a busy day, an impromptu get-together, a toast with friends, or simply a moment to treat yourself.

The Ready to Drink line puts a contemporary spin on this ritual: ready-to-enjoy aperitifs, designed to accompany different moments, all with the same desire to be together.

Just open the can and let yourself get carried away by the moment.

Three proposals, three different personalities:

  • Spritz: fresh and citrusy, it instantly evokes the atmosphere of Italy’s most beloved aperitif. Ready to enjoy in just a few seconds.
  • Hugo: light, fragrant, and pleasantly refreshing, with the aromatic notes of elderflower and mint. Perfect for those who enjoy a more delicate and relaxing aperitif.
  • Bellini: smooth and fruity, with a peach flavor that instantly evokes a summery atmosphere.

Three different ways to enjoy an aperitif, all with the same simplicity: choose your moment, open the bottle, and relax.

Bellini Pizzolato
Alt = The Taste of the Zero Aperitif
Spritz Pizzolato

The “zero” aperitif marks a turning point—a new way to enjoy your favorite moments, from the most spontaneous get-togethers to a break just for yourself.

Discover the full line of Ready-to-Drink 0·0 aperitifs and find your favorite.

Pizzolato: When 0·0 Is the Turning Point.

CAMPAIGN FINANCED ACCORDING TO EU REG. N. 1308/2013

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