From vine to markers: the new visual identity of PIWI wines comes to life with the art of Silvia Tosi. A happy, sustainable journey full of creativity!
What happens when an innovative wine meets a unique artist? Something special is born, smelling of adventure, curiosity and love. This is how the collaboration between our winery and the art of Silvia Tosi, an illustrator with an unmistakable stroke, was born to tell - with new eyes and new colors - the soul of our PIWIs.
But let's take a step back: what are PIWI wines?
They are the fruit of viticulture that looks to the future while respecting the Planet. PIWI vines are the result of crossing Vitis Vinifera with American vine varieties that are naturally more resistant to fungal diseases. This characteristic of theirs makes it possible to drastically reduce the number of interventions in the vineyard, and by promoting sustainable farming practices with less environmental impact.
PIWI wines represent a happy and positive vision, which deserved a new angle to make them better known.
Read also: Traveling the fairs: a bright start 2025
And this is where Silvia Tosi's art comes in. With her visual poetics of vibrant drawings, freehand writing and infectious energy, Silvia was able to perfectly interpret the spirit of PIWI. The result? A renewed visual identity, light and authentic, capable of speaking simply and decisively to people's hearts.
At Vinitaly 2025, Silvia's art left everyone speechless. With a unique art show, the illustrator decorated two bottles live, turning them into real works of art. It was a special moment, in which the universe of art merged with that of wine under the eyes of our booth guests.
Not only that: he also made three beautiful stickers and a unique thematic map, a small illustrated compass that allows PIWI to introduce himself, as if he were a new friend!
A message that speaks to all
Choosing Silvia Tosi's art was no accident: her spontaneous and genuine style perfectly reflects the personality of our PIWI wines. Wines that are not only organic and a symbol of innovation and research, but happy if you drink them, because they can tell you their story!
Silvia helped us make our products speak in a new language that is fresh and full of life. A language that tells a more colorful and conscious world. Just like PIWI.
Want to see the works with your own eyes and discover our PIWI wines?
Follow our Instagram page @pizzolatowine and Silvia's @shortlovemessage, and join us on this journey!
CAMPAIGN FINANCED ACCORDING TO EU REG. N. 1308/2013
