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NEWS AND BLOG > M-Use: the iconic reuse bottle.

M-Use: the iconic reuse bottle

July 21, 2025

 ~ 5 min reading

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Alt = M-use the iconic bottle

A tribute to beauty in all its forms.

M-Use is Cantina Pizzolato 's signature line that combines the quality of organic wine with the appeal of design, with an innovative concept inspired by art, sustainability and creative reuse.

Designed for those seeking a product capable of surprising, M-Use stands out for its refined aesthetics and green soul.

The concept: between art and multipurpose

Once the wine is finished, the M-Use: bottle is transformed. Underlying this is a clear vision: to enhance the container as much as the content.

The name M-Use encapsulates a double meaning. On the one hand, it evokes the Muses of Greek antiquity, timeless symbols of beauty and inspiration. On the other, it recalls the concept of multi-use, which finds concrete expression in a functional and recognizable design.

The traditional smooth bottle gives way to a faceted surface, composed of shining polyhedrons that reflect light and transform each reference into a real piece of furniture. Objects that enrich spaces with personality, in line with the philosophy of empty to gain.

Among the most beloved reuses: flower vase, candle holder, room perfumer, up to table lamps with minimal or artisanal taste. A concrete invitation to extend the life cycle of glass and rediscover its beauty in new forms.

The M-Use collection is distinguished by an eclectic soul, capable of ranging between different flavor profiles, degrees of sweetness and intensity, offering a complete and always recognizable experience.

No alc0,0l. This is g0,0d!

More and more consumers are choosing to reduce or eliminate alcohol, but they don't want to give up a pleasant and satisfying taste experience.
In response to this trend, Cantina Pizzolato has created the bubbly you (don't) expect: an authentic taste experience, with all the quality of organic grapes and no alcohol.

With the claim This is g0,0d, it wanted to convey a clear message right from the start: drinking well is a way of life. An invitation to experience moments of sharing in complete freedom, without compromising on taste or aesthetics.

The two no-alcohol references retain all the visual personality of the line: multifaceted bottle designs perfect for reuse or gift giving, and a young, fresh, contemporary identity.

These two labels offer a new way to experience aperitifs and conviviality, lightly and stylishly, making the M-Use line even more complete and accessible to all.

Mini size: the compact format of elegance

All the personality of M-Use is also available in the handy 200 ml Mini format: perfect for small toasts, original gifts, tastings or for those who want variety without waste.

Same quality, same style, in a convenient and versatile version.

The M-Use line represents a project in which every detail, from the quality of the content to the design of the container, encapsulates a value that goes beyond the moment of the toast: an idea destined to last.

CAMPAIGN FINANCED ACCORDING TO EU REG. N. 1308/2013

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