A redesign created to celebrate the colors of Italian tradition and the most famous and iconic cocktail of our territory: the Spritz...
as long as it is organic!
Bitter, a product that was originally used for medicinal purposes and to treat numerous diseases during the 15th and 16th centuries, when doctors and pharmacists tried their hand at composing different formulations with spices that arrived from the East. It is a recipe that expertly concentrates botanicals, various aromatic drugs such as gentian, angelica root, cardamom, cloves, star anise, juniper berries and cinnamon, and due to its eupeptic qualities stimulates the appetite while facilitating digestion.
Our "Live Bio" is a fully organic and vegan certified bitter, made by processing water, sugar, alcohol, herb, root and fruit extract with a concentrate of blackcurrant, apple and carrot.
We decided to renew the label, wanting to celebrate the typical colors of the Italian Bitter tradition, which have become synonymous with and staple of the aperitif. Among them all stands out orange, the symbolic color of this product, a lively and cheerful color that brings to mind moments of conviviality and laughter with friends. Sustainability and attention to the environment always come first and in fact the label is made from recycled paper.
Bitter, is the key ingredient for a Negroni, an Americano and of course, is the perfect companion to our organic Prosecco, if you want to get a great 100% organic Spritz! Also interesting to try mixed with orange juice and fresh fruit for summer cocktails.