In fact, "Sustainable Wine Communication" is the theme chosen for the ninth edition of the Gavi la Buona Italia Award - an initiative promoted by the Consortium for the Protection of Gavi and sponsored by, among others, ASviS and Equalitas - with the aim of highlighting the efforts of Italian wineries and food and wine producers who work and improve themselves throughout the year.

"We are proud of this award that focuses attention this year on the issues of sustainability communication in all its forms, an area where it is sometimes difficult to simplify complex information in such a way that it reaches our audiences directly and understandably. What we care about is KNOWING HOW TO DO IT and then MAKING IT KNOWN with transparency, consistency, and making this topic somewhat CONTAINABLE so that it reaches different audiences. Over the past few years, we have wanted to work hard on precisely these issues, through numerous marketing and communication tools, because the telling of best practices and more is the direct means we have to reach our customers and consumers, who are increasingly attentive to the company they choose from the shelf."

An important recognition for our organic winery. We have always been supporters of innovative and sustainable practices that have the territory and its inhabitants at heart, and we want over the years to testify to our tenacity in reporting, with extreme transparency, the impact of the company's activities on the social and environmental context in which we operate, including through the annual commitment of the drafting of the social report, a tool we have been using since 2017.

"For us, sustainabilityis rooted in our company's 40-year organic history, lives its present by setting social responsibility goals, and looks to the future by facing new challenges such as PIWI resistant grape varieties. We want those who choose a bottle of our wine to fully understand all the ideas and values that inspire our work." - concludes Sabrina Rodelli.